![]() rights to Corona, plans to spend $2.5 billion to expand an existing brewery in Nava, just south of the border with Texas and $2 billion on a new brewery in Mexicali by 2021. Victor, New York-based Constellation Brands Inc STZ.N, which owns the U.S. The stakes are high for brands like Corona, which is entirely brewed in Mexico, and the transport companies such as Union Pacific Corp UNP.N that make money moving the beer's raw ingredients and packaging into Mexico, and bringing the finished brew back to the United States. Trump’s rhetoric has also heightened uncertainty over the billions in supply chain and infrastructure investment that a diverse array of companies from automakers and railroads to appliance makers and food producers have made on both side of the U.S.-Mexico border during the past two decades. Senator Lindsey Graham, a republican from South Carolina, took to Twitter on Thursday, saying “Simply put, any policy proposal which drives up costs of Corona, tequila, or margaritas is a big-time bad idea. ![]() The ideas have met opposition in Congress, even inside Trump’s own party. House of Representatives have included a tax on imports in their blueprint for overhauling corporate taxes. On Thursday, the White House floated a plan to impose a 20 percent tax on imports. ![]() Trump has not outlined specific plans for revising NAFTA, but he has made repeated calls for a levy to discourage companies from moving jobs outside the United States. president Donald Trump follows through on vows to renegotiate the North American Free Trade Agreement (NAFTA) or tax imports. Getting it there from its brewery in Mexico involves a complex, cross-border supply network that will likely get more complicated if U.S. The brand colors include white, yellow, and various shades of blue.Bottles of Corona beer, the flagship brand of Group Modelo, are seen in Mexico City, Mexico February 14, 2013. The brand also makes unique items such as pool inflatables and snowglobes The Corona Extra logo features a yellow crown over Corona Extra, written in Cloister navy blue font. Mirrors, beer signs, pint glasses, neon signs, banners, ice buckets, and clocks are among its most popular merchandise. The seltzers come in similar packaging.Ĭorona Extra makes various bar decorations, drinkware, and clothing. The Refresca drinks are available in tall, slender aluminum cans in flavors such as passionfruit lime, guava lime, and coconut lime. In addition to beer, the Corona offers fruit drinks, including the Corona Refresca and Hard Seltzer. The Premier has fewer calories and a smoother taste, whereas the Familiar features a darker, fuller flavor. However, the company uses modified brewing techniques to maintain its flavor and quality.īesides the Extra and Light version, Corona makes a Premier and Familiar. Clear glass is thought to turn the beverage sour due to sun exposure. Unlike most beers, Corona Extra is bottled in colorless clear glass. It comes in various packaging from bottles as small as 7.3 ounces to those as large as 33 ounces. It contains 4.6% alcohol by volume and 148 calories. It is made with water, barley malt, and hops. Anheuser-Busch InBev purchased Grupo Modelo, acquiring the Corona brand, in 2013 for $20 billion.Ĭorona Extra is a refreshing beer with a fruity-honey aroma. However, it remains popular in the bottled form. In 2009, canned versions of Corona Extra became available. Corona was over half of Grupo Modelo’s sales. In the mid-1990s, Corona Extra surpassed Heineken in sales for the U.S. In 1989, Corona made a lighter version of the brew with fewer calories called Corona Light. It was second in sales to the Dutch brand Heineken for imported beers in the United States. Because of advanced refrigeration and pasteurizing techniques, Corona improved its taste quality. Sales reached eight million bottles in 1928 for the Cervecería Modelo brewery and Corona Extra. Corona Extra changed its bottle style to clear glass in 1926, a change that increased its sales and popularity. It was the second beer created by the company following Modelo. Brewery Cervecería Modelo, later known as Grupo Modelo, introduced Corona Extra in 1925.
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